History & Core Principles

We have been operating in the UAE for more than 25 years, growing alongside the rapidly developing cities of the UAE. Armada records double digit growth every year and has gained significant international recognition since its inception.

Over the years our core principles have shaped us, making us the firm that we are today.

We share, we care, we dare everyday.
We are direct and transparent.
We put taste in everything we do.
We stand for our brands.
We focus and follow up on our customers’ needs.
Our Core Values
Be Natural
Be Honest
Be Tasteful
Be Passionate